The strategic communication minor focuses on advertising and public relations. The minor provides both a theoretical framework and the practical skills needed to work in these fields.
This minor can be combined with any major and minor, including the communication major. A minimum of 9 credits must be exclusive to the minor and cannot be counted toward any other majors/minors/certificate programs.
Students must complete 15 credits from the following courses, 9 credits of which must be at the 3000/4000 level:
COMM 2040 - Public Relations Writing (3 credits)
This course focuses on the process of writing in the practice of public relations, including research and composition of the following types of documents/publications: annual reports, news releases, brochures, communication audits, direct mail campaigns, newsletters, PSAs, and organization profiles. Prerequisite: COMP 2000 or COMP 2000H or COMP 2020.
COMM 2400 - Principles of Advertising (3 credits)
This course examines the efficacy of advertising in modern society. It provides students with a fundamental understanding from which to interpret, understand, and create advertising. The course also provides a foundation for further study of advertising. Prerequisite: COMP 1500 or COMP 1500H.
COMM 3200 - Principles of Public Relations (3 credits)
This course focuses on the nature, role, and scope of public relations on national and international levels. Topics introduced are organizational behavior and the ways in which it is shaped, public relations ethics, public relations practice in private and public arenas, emphasizing management and public relations strategy. Prerequisites: COMM 2040 and COMP 2000 or COMP 2010 or COMP 2020 or COMP 2000H.
COMM 3310 - Organizational Communication (3 credits)
This course examines the interrelationships of communicative behavior and attitudes with organizational policies, structures, and outcomes, and it uses case studies to teach theoretical principles. Prerequisite: COMM 2040 or COMM 2400.
COMM 3400 - Strategic Visual Communication (3 credits)
Students gain insight into how visual components contribute to effective strategic communication by investigating the roles visuals play in reaching audiences and building organizational identity. Students learn about the communication functions served by visual components: images, color choices, and graphic design. Prerequisite: COMM 2400 or COMM 3200.
COMM 4020 - Media Planning (3 credits)
This course provides an introduction to strategic media planning, the process used to place messages in media in order to reach specific audiences. It combines concepts and skills as it engages critical thinking in the process of media planning for advertising, public relations, and health and political communication campaigns. Prerequisite: COMM 2400 or COMM 3200.
COMM 4200 - Public Relations Campaigns (3 credits)
This course is designed to familiarize students with public relations agencies, their structures and how they function as counseling and consulting services for many types of organizations. The preparation of problem-solving campaigns, programs and projects will be emphasized. Students will implement the four-step public relations process in the form of group and individual proposals. Students will utilize skills in critical thinking, writing, reading, research and new technologies. Prerequisite: COMM 3200.
COMM 4300 - Social Media Theory and Practice (3 credits)
This course will serve as both a primer for the context and forms of social media as well as an introduction to the various skills necessary to navigate social media effectively and collaboratively. Not simply a course designed for one specific technology or medium, the goal will be to learn how the digital world operates and is assessed, so that students attain the knowledge, critical thinking ability, and practical skills necessary to meet the personal, professional, and civic challenges posed by social media in an ever-changing landscape. Prerequisites: COMP 2000 or 2020 or COMP 2000H; and one COMM course.
SPCH 3120 - Speech Communication for the Professions (3 credits)
Emphasis on public communication skills required of the person in business and/or professional settings. Topics include business interviews, public speaking, presentation aids, listening, team communication, and cultural diversity in the workplace.
The academic program and curriculum requirements listed on this page are from the NSU Undergraduate Student Catalog. Students are bound by policies and curricula published in the catalog in effect the semester they enter the university, unless an agreement is made with appropriate NSU administration officials allowing them to abide by policies published in a later catalog.